Full Website Rebuild
Private2025Rebuilt the entire e-commerce website from the ground up to support a US market launch. Delivered in 3 months.
Impact
- →Rebuilt around 20 pages end to end within a 3-month deadline
- →Introduced design token system, eliminating hardcoded styles across the entire codebase
- →Proposed and drove Shopify Markets adoption, enabling all EU market launches from a single codebase
- →Delivered US, EU, and UK rebuilds maintaining design and performance consistency across all markets
The existing site was built before I joined and was showing its age. With a US store launch on the horizon and a hard deadline, I rebuilt around 20 pages end to end: navbar, landing pages, product pages, collection pages, all of it. Beyond the visual work, I introduced a company-wide design token system, a global style kit that replaced hardcoded font sizes, colours, and spacing throughout the codebase. Every text element used to set its own properties individually. Now they all inherit from a single source of truth. That one change made every future update faster and more consistent for everyone who touched the codebase after me. The US launch was only the beginning. The director had set a hard target: roll out the rebuilt site to all EU stores within months. With our existing store-per-market setup, that timeline was impossible. I initiated problem solving. Shopify had recently shipped new features in Markets that I realised could work, so I proposed the migration and drove it through. It made every EU market launch that followed significantly more manageable, and it was what made the deadline achievable in the first place. The EU and UK rebuilds came after, each a bit smoother than the last, thanks to my problem solving.